A website for a nail salon in Virginia Beach
The studio lived on Instagram, and every price and every free slot was a separate DM. The site shows the prices up front and puts the booking button on every screen.
The client
ProBeauty is a Russian manicure and pedicure studio in Virginia Beach. Clients found it on Instagram, and that is where every question ended up.
The task
Two questions arrived in DMs every day: how much is it, and is there a free slot. And for most people in Virginia, “Russian manicure” is just a phrase — the technique needed explaining before a new client would book. The studio also had a strong portfolio that was scattered across an Instagram feed.
What we built
An English-language site of six pages. The home page explains what the Russian technique is and why it is worth it: longer-lasting results, healthier nails, a cleaner cuticle line. The services page lists every service with a price and a duration, so nobody has to ask. The portfolio collects eighteen works in one place, before-and-after pairs among them.
Beyond bookings, there is a careers page for nail artists who want to join the studio, gift cards for those who are buying for someone else, and the address, hours and a map for everyone who is on the way.
What a salon site has to do
Get the visitor from “how much is it” to a booking without a DM in between. That is why the price and the duration sit next to each service, and the booking button is on every screen.
What is on the site
- Eight services with a price and a duration each: Russian manicure and pedicure, dual-form extensions, nail art
- A portfolio of 18 works, including before-and-after pairs
- A plain explanation of the Russian technique: why it lasts longer and why the cuticle line looks cleaner
- A careers page for nail artists
- Gift cards, client reviews and frequently asked questions
- Address with a map, opening hours, phone, and booking from any screen
The service
Small business websites
A site with several sections and an admin panel, so you can change copy and prices yourself without calling a contractor.
More work
Other sites we built
A massage therapist’s site instead of endless DMs
Elena works from home and takes bookings in messengers, answering the same questions in every chat: which techniques she does, what they cost, where she works. We built a twenty-page site — techniques with prices, a blog, and WhatsApp booking from any screen.
A bilingual site for a gym in the city centre
The club in the middle of Warsaw is used by Poles and expats alike, so the site runs in two languages from the start: five membership plans with prices, six group class types with pages of their own, spa and personal training. The schedule is pulled from the club’s own booking system.
A salon site with a price list and the team
A hair salon in the centre of Canberra: nine stylists and bookings through an external service. We built a site that answers everything before the visit — twenty-seven services priced by group, stylist cards, a gallery of work, a blog and a careers page. The booking button sits on every screen.
Next step
Want the same?
Tell us about your business and we will suggest a format and name a price. If we have work from your field, we will show it.